Rationale for creation of
'Guernsey Fresh Catch'
identity

Leaping fish illustration
The dynamic, modern but simple approach to the illustration suggests:

• efficiency

• freshness

• strength

• confidence

Typography
The use of a 'timeless', classic font, suggests:

• tradition

• dependability

• authenticity

The combination of illustration and typography
The two elements together suggest:

• new and old coming together

• uniqueness

Colours
Blue and silver are clear references to the fish and their environment but other associations to colours suggest:

• quality

• prestige

Suggested tag line
The Sustainable Resource Fisheries Co-operative Of Guernsey